At Sno-Isle Libraries, though immediate surveys are available to all programming staff to use at their discretion, we have a schedule for those programs that we are collecting immediate survey date for to contribute to organizational outcomes for our strategic service plans. For some program areas, that will be every program in a series (Write Now, publishing/writing series) or it will be all the programs in a service area for a selected time period (all preschool storytimes for a week in the Spring and a week in the fall).
We do NOT do follow-up surveys for every program. We do collect email addresses and send follow-up surveys for those programs where we feel we expect to see or can get a better measure of the outcomes for attendees after a program takes place. For example, our goal is to send follow-up surveys for digital literacy programs within two weeks of the program occurrence but with business services programs, the follow-up survey schedule is 6 months, 12 months, and 18 months.
Like @srausch, we feel the need to be deliberate with the big picture of survey schedules. We are also getting to the point at which we think survey outcomes are validated with repetition and we can make decisions about what NOT to survey any more. And we still have a lot to learn and develop!! To date, we’ve had a sporadic implementation, but every year we’re getting better and more targeted.
Stay in touch if you’d like to talk more! ~Christa